by: Online Piano Atlas -
Every three years, the "German Standards - Brands of the Century" compendium, published by Dr. Florian Langenscheidt and the Zeit publishing group, honours those brands that not only shape the German economy but also whose presence is firmly anchored in the public's awareness. Steingraeber is proud to announce that since the start of 2022, it is recognised as one of the "Brands of the Century", an exclusive circle which also includes Faber-Castell, Meissen Porcelain and Ritter Sport.
The award acknowledges Steingraeber's profile as the most historic,
traditional and at the same time most innovative leading manufacturer
of upright and grand pianos in Germany. Indeed the Steingraeber
Manufactory's oldest patent dates back to 1885, with many others
patents following in its footsteps, right up to designs currently in use
such as the Sordino, Mozart Rail and SFM Piano Action.
The selection process for the Brands of the Century uses strict criteria. The evaluation is carried out by an independent jury and is based on the assessment of carefully selected facts that demonstrate the degree of success of a particular brand. At the end of the evaluation, a trademark journal is produced, which serves as a guarantee that the successfully selected brands have achieved a unique and
exceptional position within a specific product category. This entire selection process is carried out at no cost, in a proactive manner and with the utmost transparency.